Well, on Sunday there's an unveiling in Miami, and if you've been at a Publix in Miami recently, you'll have an idea why.
According to @markjburns88, Publix Super Markets and High Noon Sun Sips each received around $3.3M in brand exposure from Messiβs trip to the grocery store. GOAT even serving up assists to American GDP. πΊπΈπ pic.twitter.com/mRvRlzmOkw
β Men in Blazers (@MenInBlazers) July 14, 2023
(Also, if you haven't heard, Lionel Messi was officially signed by Inter Miami earlier today, and there's already "enhanced production" promised on Apple TV's MLS Season Pass for Leagues Cup games.
In the meantime, there's a full slate of matches on Saturday, followed by actual Leagues Cup action (including Cruz Azul against the Herons) starting next Friday.
We'll preview those matches between now and then, but in the meantime, here's a look at what's waiting for you on Saturday evening. (And, yes, this would have been an outstanding weekend for a Saturday or Sunday afternoon game. Maybe both.)
Saturday, July 15
7:30 p.m. ET
Atlanta United vs. Orlando City SC
Actual kickoff time: 7:55 p.m. ET
Odds: ATL +100, Orlando +230, Draw +270
Watch on: Apple TV (Free), FS1
One-line synopsis
This is probably the most fun and possibly the most underrated of all the SEC MLS rivalries, with some decent stakes this time.
A telling tweet
Report here that Atlanta United is interested in bringing Diego Rossi back to MLS. This, to be candid, would rule.
β J. Sam Jones (@J_SamJones) July 13, 2023
Second winger in Turkey Atlanta has been linked to this week https://t.co/FnOCGGc9Ej
He was great the first time he was in MLS. Why not a second time?
FC Cincinnati vs. Nashville SC
Actual kickoff time: 7:39 p.m. ET
Odds: Cincy -105, Nashville +270, Draw +250
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
Best matchup of the week? Best matchup of the week.
A telling tweet
Nottingham Forest striker Sam Surridge is set to join Nashville SC with the clubs agreeing a Β£5m fee. (The Athletic) pic.twitter.com/56tkp3q7VE
β Transfer News Central (@TransferNewsCen) July 15, 2023
This looks to be the No. 9 that Hany Mukhtar's needed. (Or, at least, more so than Ake Loba.)
CF Montreal vs. Charlotte FC
Actual kickoff time: 7:39 p.m. ET
Odds: Montreal +100, Charlotte +250, Draw +250
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
Both of these teams are in the definitely maybe jumble of East playoff hopefuls.
A telling tweet
CFR Cluj π·π΄ received an offer from CF MontrΓ©al for forward (right winger) Emmanuel Yeboah π¬π, reported FANATIK.
β Giuseppe Campanelli (@giuseppecam22) July 6, 2023
Transfer fee of β¬2.5m and #CFMTL would offer up to β¬700k in salary. CFR Cluj asking a 20% sell-on fee. pic.twitter.com/QA5xpsoiSx
Is CFM restocking for a playoff run?
New England Revolution vs. D.C. United
Actual kickoff time: 7:39 p.m. ET
Odds: Revs +150, D.C. +210, Draw +260
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
The Revs have an opportunity at home to make up ground in the East race, given that Cincy has its hands full.
A telling tweet
π¨π¦π#CANMNT regular @MarkThEwizz joins the club in a trade with @TorontoFC.
β New England Revolution (@NERevolution) July 13, 2023
This might be one of those rare trades that improves both teams by putting players in systems that are better for them.
Philadelphia Union vs. New York City FC
Actual kickoff time: 7:39 p.m. ET
Odds: NYC -110, Union +230, Draw +260
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
You could say these teams don't like each other, or you could say that a trainer got a red card in one of last year's meetings between these teams.
A telling tweet
New York City FC have reached an agreement with Norwegian club Molde for defender Birk Risa. The 25-year-old Norwegian center back has made 92 appearances for Molde since joining in 2020. He played in 26 matches during their title-winning season in 2022. (@StianWahl) #NYCFC pic.twitter.com/NVeMDLk8gx
β MLS NETWORK (@mlsnetwork) July 12, 2023
NYCFC have signed a center forward: Algerian youth int'l Mounsef Bakrar from Croatian club NK Istra. He joins via the U-22 initiative.
β Tom Bogert (@tombogert) July 11, 2023
Bakrar, 22, had 8g/3a in 31 league apps with Istra (1,678 mins). pic.twitter.com/puGyDImppU
Okay, that's two telling tweets ... but when City Football Group comes alive in the summer transfer window, you want to pay attention.
8:30 p.m. ET
Chicago Fire FC vs. Toronto FC
Actual kickoff time: 8:39 p.m. ET
Odds: Fire +-140, Toronto +340, Draw +280
Watch on: Apple TV (Free)
One-line synopsis
This probably won't have much bearing on the East playoff picture ... but Chicago's actually now sort of back in it.
A telling tweet
SHAQIRI! π€―
β Major League Soccer (@MLS) July 13, 2023
The stunner brings it to 3-0 in favor of @ChicagoFire! pic.twitter.com/uooBxyxWMm
Pay the man! (Oh, wait ...)
Minnesota United vs. LAFC
Actual kickoff time: 8:39 p.m. ET
Odds: Loons +145, LAFC +160, Draw +260
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
Can the Pukki Party continue against an LAFC team that just blanked St. Louis?
A telling tweet
Yesterday Marco GarcΓ©s Director Of Football Operations for #LAFC was on @ESPN_JorgeRamos and βpled the 5thβ when asked about Chucky Lozano being an option for LAFC.
β herculez gomez (@herculezg) July 14, 2023
Chucky is 28 this month.
Same age as Carlos Vela was when he decided to sign w/ LAFC.
Another Mexican legend headed to LAFC?
St. Louis City SC vs. Inter Miami CF
Actual kickoff time: 8:39 p.m. ET
Odds: St. Louis -175, Miami +400, Draw +310
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
St. Louis gets to be the last team playing pre-Messi Miami in 2023.
A telling tweet
Inter Miami and Rodolfo Pizarro have mutually agreed to part ways and terminate the contract. [Via @InterMiamiCF]
β FCB Albiceleste (@FCBAlbiceleste) July 15, 2023
This move enables Inter Miami to officially add Messi to the squad and introduce him on Sunday. pic.twitter.com/AR4S90B5zH
And now we've gotten word Messi officially signed. Expect the unexpected.
9:30 p.m. ET
Austin FC vs. Sporting Kansas City
Actual kickoff time: 9:39 p.m. ET
Odds: ATX +120, KC +200, Draw +260
Watch on: Apple TV (Free)
One-line synopsis
Last time they met, SKC won by three goals; seems like it'll be different this time.
A telling tweet
When Austin FC has scored goals this season vs. when goals are scored against them (thread). In the first half of games, Austin has outscored opponents 14-10. In the second half, Austin has been outscored 16-21. pic.twitter.com/P9Q4wdTRuK
β Tim Thompson (@timothompson) July 14, 2023
For all you stat lovers out there!
Colorado Rapids vs. Houston Dynamo FC
Actual kickoff time: 9:39 p.m. ET
Odds: Rapids +115, Dynamo +210, Draw +240
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
Something tells me a lot of neutrals might steer clear of this one.
A telling tweet
New Update On The Coco Carrasquilla π΅π¦ Transfer ποΈ:π¨π¨π¨π¨
β Adam Benlaziz (@ABenlaziz) July 14, 2023
β’ Rayo Vallecano are looking to start the bid for Coco π΅π¦ at a $2-$3 million transfer fee.#LALIGA #CopaOro
β’ The Houston Dynamo πΊπΈ are looking π for a $6-$7 million fee plus, a sell-on clause.#RayoVallecano
β’β¦ pic.twitter.com/NH9j7fX5TZ
We don't know if this is true ... but Carrasquilla has arguably been the best player at the Gold Cup.
Real Salt Lake vs. New York Red Bulls
Actual kickoff time: 9:39 p.m. ET
Odds: Salt Lake +100, NYRB +250, Draw +250
Watch on: Apple TV (Free)
One-line synopsis
Can RSL get closer to cementing a home playoff spot?
A telling tweet
With an assist tonight, Cristian βChichoβ Arango joined Rubio Rubin as the only players in @realsaltlake history to score or assist in each of their first two games with the club. pic.twitter.com/aW0hjZQSbe
β MLS Communications (@MLS_PR) July 13, 2023
Good signing. (Like we knew it would be.)
10:30 p.m. ET
Portland Timbers FC vs. Columbus Crew
Actual kickoff time: 10:39 p.m. ET
Odds: Timbers +115, Crew +200, Draw +260
Watch on: Apple TV (MLS Season Pass)
One-line synopsis
It's a rematch of an epic MLS Cup and it might actually favor the visitors despite the odds.
A telling tweet
Sources: Santi Moreno returned to the Portland Timbers facility today. His agent is with him for talks with the club as well.
β Tom Bogert (@tombogert) July 13, 2023
Moreno, 23, requested a transfer last week and hadn't been to training this week. pic.twitter.com/woIATLLNZO
If there's an MLS club out there that can offer him happiness, they should.
Seattle Sounders FC vs. FC Dallas
Actual kickoff time: 10:39 p.m. ET
Odds: Sounders -160, DAL +425 Draw +270
Watch on: Apple TV (Free)
One-line synopsis
This is one of the better West matchups of the weekend, even though Dallas has been without its best player due to a Gold Cup we're not sure we want to mention.
A telling tweet
Maarten Paes continues to have an excellent season for @FCDallas πͺπ#FCDallas pic.twitter.com/7vqbm38FVO
β PFF FC (@PFF_FC) July 14, 2023
He's one of many goalkeepers who deserved All-Star consideration.
Vancouver Whitecaps FC vs. LA Galaxy
Actual kickoff time: 10:39 p.m. ET
Odds: Whitecaps -130, Galaxy +280, Draw +300
Watch on: Apple TV (Free)
One-line synopsis
This could be the most entertaining match of the week (not the best).
A telling tweet
LA Galaxy's midfield duo are the most progressive passers in @MLS this season π
β PFF FC (@PFF_FC) July 14, 2023
| @LAGalaxy #LAGalaxy | pic.twitter.com/OTn1v1Hhec
Are the Galaxy good now? Still trying to figure that out.